Our new Blog address is http://www.conversion pipeline.com/blog
Thanks,
Michael Delpierre
Conversion Pipeline
http://www.conversionpipeline.com
Tuesday, January 26, 2010
Monday, July 20, 2009
The Real Henninger Media Services and the Real Housewives of New Jersey
Recently, Nielsen Media Research ranked Bravo as the No.1 rated television network in adults 18-49 with the season finale of Real Housewives of New Jersey. This latest series focuses on five New Jersey Girls who, even in this economy, are living a larger-than-life affluent lifestyle. Sirens Media, based in Maryland, is the production company behind this hit series. This is Bravo's latest Housewives series following on the heels of the other successful Real Housewives franshise hits: New York, Atlanta, and the initial series, Real Housewives of Orange County.
Sirens Media brought in Henninger Media Services to perform a variety of post-production services. Henninger provided audio mix, color correction and duplication services for the ten-part series. Henninger Senior Colorist, Lauren Meschter, stated, "Real Housewives of New Jersey has been a thrill to work on. Sirens Media has been great to work with because they care a lot about the quality of the final product. And let's face it, this show is pure octane!"
This high-energy feeling about the series is radiating throughout the halls at Henninger. David Hurley, Senior Audio Mixer, stated that, "I am in love with the Real Housewives ladies. They have completely captured my attention, and I am happily anticipating next week's reunion episode."
Henninger has been busy this spring working on other high profile projects, including the following: the full production and post-production of Great Escape: Final Secrets, which is currently slated to air on the National Geographic Channel later this year; the promos for Discovery Channel’s Deadliest Catch series and Animal Planet's Zoo Tube vignettes, both in collaboration with Sapling Pictures’ Keith Jodoin; and doing high definition film transfers on our Spirit DataCine for a World War II series for the History Channel, produced by Lou Reda Productions (air dates to be announced).
About Henninger Media Services
Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021 or by email at mdelpierre@henninger.com. Further information is available online at www.henninger.com.
Sirens Media brought in Henninger Media Services to perform a variety of post-production services. Henninger provided audio mix, color correction and duplication services for the ten-part series. Henninger Senior Colorist, Lauren Meschter, stated, "Real Housewives of New Jersey has been a thrill to work on. Sirens Media has been great to work with because they care a lot about the quality of the final product. And let's face it, this show is pure octane!"
This high-energy feeling about the series is radiating throughout the halls at Henninger. David Hurley, Senior Audio Mixer, stated that, "I am in love with the Real Housewives ladies. They have completely captured my attention, and I am happily anticipating next week's reunion episode."
Henninger has been busy this spring working on other high profile projects, including the following: the full production and post-production of Great Escape: Final Secrets, which is currently slated to air on the National Geographic Channel later this year; the promos for Discovery Channel’s Deadliest Catch series and Animal Planet's Zoo Tube vignettes, both in collaboration with Sapling Pictures’ Keith Jodoin; and doing high definition film transfers on our Spirit DataCine for a World War II series for the History Channel, produced by Lou Reda Productions (air dates to be announced).
About Henninger Media Services
Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021 or by email at mdelpierre@henninger.com. Further information is available online at www.henninger.com.
Wednesday, February 11, 2009
Washington area’s Henninger Media Services helps bring history into homes around the world.
January 20, 2009, Barack Obama is inaugurated as America’s first African-American President. The world watched the day’s events, and ABC provided the first-ever view of what happens post-inauguration—the glitzy inaugural balls.
But how do you bring the First Couple’s first dance into the homes of millions of Americans? Arlington, VA and Washington, D.C.-based Henninger Media Services provided ABC and White Cherry Entertainment with the media and production solutions.
Executive Producer, Ricky Kirshner and Director/Executive Producer Glenn Weiss, had just days to edit all story features and graphics packages that needed to be rolled in live for the Obama-inspired, Neighborhood Ball: An Inauguration Celebration television production.
“VIDEO FOOTAGE CAME TO US ON EVERY FORMAT YOU COULD THINK OF…” – Henninger DC Chief Engineer, Dave Komes.
The Neighborhood Ball dealt with nearly a dozen different formats of incoming footage. Formats included standard DVD, Digi Beta, XDCam from ABC News, and tapeless P2 cards from remote shoots.
“Henninger Media Services found time-efficient and cost-effective ways to convert all of these formats to 720p,” (the broadcast standard for ABC) Jim Mullen, the Field and Post Producer from White Cherry Entertainment said.
“XDCAM standard-definition footage needed to be upconverted, the P2 material had a different frame rate, transcoded quicktimes needed to be converted, plus we had to extract video from raw MXF files. And it all needed to be output at 720p HD,” said Henninger’s Senior Editor on the project, Jef Huey. Both Larry Duke and Kevin Barker were integrally involved in the editing process as well.
Three edit rooms were set up at the company’s Washington, D.C.-based facility. The 17th Street location was a few blocks away from the action, both on the mall during the day, and at the Washington, D.C. Convention Center at night.
Henninger staff and the visiting White Cherry Entertainment staff worked around the clock to complete all of the on-air pieces.
“Many of our staff members stayed overnight in the edit suites and offices in order to beat the January 20th traffic rush and security lockdown,” said Robert Anderson, General Manager of the Washington, D.C. Henninger facility.
Simultaneous edits and shared storage between edit rooms via the Facilis Terrablock, enabled Henninger Media Services to pull off an amazing and historic production feat. Twenty-first century media technology brings twenty-first century political change to life.
About Henninger Media Services
Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021 or by email at mdelpierre@henninger.com. Further information is available online at www.henninger.com.
But how do you bring the First Couple’s first dance into the homes of millions of Americans? Arlington, VA and Washington, D.C.-based Henninger Media Services provided ABC and White Cherry Entertainment with the media and production solutions.
Executive Producer, Ricky Kirshner and Director/Executive Producer Glenn Weiss, had just days to edit all story features and graphics packages that needed to be rolled in live for the Obama-inspired, Neighborhood Ball: An Inauguration Celebration television production.
“VIDEO FOOTAGE CAME TO US ON EVERY FORMAT YOU COULD THINK OF…” – Henninger DC Chief Engineer, Dave Komes.
The Neighborhood Ball dealt with nearly a dozen different formats of incoming footage. Formats included standard DVD, Digi Beta, XDCam from ABC News, and tapeless P2 cards from remote shoots.
“Henninger Media Services found time-efficient and cost-effective ways to convert all of these formats to 720p,” (the broadcast standard for ABC) Jim Mullen, the Field and Post Producer from White Cherry Entertainment said.
“XDCAM standard-definition footage needed to be upconverted, the P2 material had a different frame rate, transcoded quicktimes needed to be converted, plus we had to extract video from raw MXF files. And it all needed to be output at 720p HD,” said Henninger’s Senior Editor on the project, Jef Huey. Both Larry Duke and Kevin Barker were integrally involved in the editing process as well.
Three edit rooms were set up at the company’s Washington, D.C.-based facility. The 17th Street location was a few blocks away from the action, both on the mall during the day, and at the Washington, D.C. Convention Center at night.
Henninger staff and the visiting White Cherry Entertainment staff worked around the clock to complete all of the on-air pieces.
“Many of our staff members stayed overnight in the edit suites and offices in order to beat the January 20th traffic rush and security lockdown,” said Robert Anderson, General Manager of the Washington, D.C. Henninger facility.
Simultaneous edits and shared storage between edit rooms via the Facilis Terrablock, enabled Henninger Media Services to pull off an amazing and historic production feat. Twenty-first century media technology brings twenty-first century political change to life.
About Henninger Media Services
Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021 or by email at mdelpierre@henninger.com. Further information is available online at www.henninger.com.
Friday, June 13, 2008
Why Your Business Needs a Blog!
Every business, regardless of its size, needs a blog. I know what you're thinking: But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need? The answer is simple: A blog can be one of the most decisive public relations tools in your marketing tool kit. Read on and Ill educate you on the basics of blogs.
What is a blog?
The term blog is slang for web log. Wikipedia defines a blog as a website where entries are written in chronological order and are commonly displayed in reverse chronological order. The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, log search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.
Myths and Facts
No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why companies use them as an effective method for reaching out to their audience.
Myths
Blogs are used only by teenagers.
You need to spend many hours every day to maintain a blog.
You need to know HTML and have other coding skills to blog.
Facts
Blogs allow a company to control the editorial content of the website while restricting/blocking users comments.
Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often.
Blogs require no knowledge of HTML or special coding. There are numerous blogging software packages on the market that are free.
Blogs allow companies to quickly get information out to customers, unlike traditional communication methods.
Blogs are an inexpensive way to effectively communicate and share information with your audience.
Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on The ROI of Blogging The Why and How Of External Blogging Accountability by Charlene Li and Chloe Stromberg.
According to the study, some of the benefits of corporate blogging are:
Greater brand visibility in mainstream media on the Web
Word-of-mouth advertising
Improved brand perception
Instantaneous consumer feedback
Increased sales efficiency
Fewer customer service-driven PR blowups
The Outcome
Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.
For more information, please contact info@conversionpipeline.com.
To learn more about ConversionPipeline and what they can do for you, visit http://www.conversionpipeline.com
Ashburn VA News & Events
Saturday, December 22, 2007
November U.S. Core Search Rankings
RESTON, Va., Dec. 21 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq:
SCOR), a leader in measuring the digital world, today released its monthly
comScore qSearch analysis of the search marketplace. Among core search
engines in November 2007, Google Sites remained the top search property
with 5.9 billion core searches conducted, representing a 58.6-percent share
of the search market.
November U.S. Core Search Rankings
In November, Google Sites share of core searches stood at 58.6 percent,
virtually the same level as in October. Yahoo! Sites ranked second with
22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6
percent) and Time Warner Network (4.5 percent), which had the largest share
point gain during the month (up 0.3 points).
comScore Core Search Report*
November 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Novt-07 vs.
Core Search Entity Oct-07 Nov-07 Oct-07
Total Core Search 100.0% 100.0% 0.0
Google Sites 58.4% 58.6% 0.2
Yahoo! Sites 22.8% 22.4% -0.4
Microsoft Sites 9.8% 9.8% 0.0
Ask Network 4.7% 4.6% -0.1
Time Warner Network 4.2% 4.5% 0.3
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
Americans conducted 10 billion searches at the core search engines,
representing a 5-percent decline versus October. With one less day in the
month, November can be a seasonally softer month for search activity.
Nearly 5.9 billion core searches were conducted at Google Sites during the
month, while Yahoo! Sites recorded 2.2 billion.
comScore Core Search Report*
November 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Novt-07 vs.
Core Search Entity Oct-07 Nov-07 Oct-07
Total Core Search 10,527 10,030 -4.7%
Google Sites 6,151 5,882 -4.4%
Yahoo! Sites 2,405 2,249 -6.5%
Microsoft Sites 1,036 984 -5.1%
Ask Network 491 463 -5.8%
Time Warner Network 443 453 2.4%
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
November U.S. Expanded Search Rankings
In the November 2007 analysis of the Top 50 properties worldwide where
search activity is observed, Google Sites led the pack with 7.3 billion
searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by
Microsoft Sites (984 million), and Time Warner Network (838 million). As a
result of search activity likely related to holiday shopping, eBay and
Amazon Sites both experienced an increase for the month with 489 million
and 178 million queries, respectively.
comScore Expanded Search Query Report
November 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Novt-07 vs.
Expanded Search Entity Oct-07 Nov-07 Oct-07
Total Expanded Search 14,471 13,907 -3.9%
Google Sites 7,468 7,326 -1.9%
Google 6,184 5,923 -4.2%
YouTube/All Other 1,284 1,403 9.3%
Yahoo! Sites 2,577 2,395 -7.0%
Yahoo! 2,538 2,358 -7.1%
All Other 39 37 -5.1%
Microsoft Sites 1,058 984 -7.0%
MSN-Windows Live 1,021 947 -7.2%
Microsoft/All Other 37 37 0.0%
Time Warner Network 905 838 -7.4%
AOL 433 445 2.6%
Mapquest/All Other 472 393 -16.7%
eBay 472 489 3.5%
Ask Network 493 464 -6.0%
Ask.com 277 263 -5.1%
MyWebSearch.com/ All Other 216 201 -6.9%
Fox Interactive Media 483 436 -9.8%
MySpace 475 427 -10.0%
All Other 8 9 12.5%
Craigslist.org 214 207 -3.3%
Amazon Sites 146 178 22.0%
Facebook.com 152 119 -21.7%
To request more information on comScore qSearch 2.0, please visit
http://www.comscore.com/contact
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and
intentions. Through its proprietary technology, comScore measures what
matters across a broad spectrum of behavior and attitudes. comScore
analysts apply this deep knowledge of customers and competitors to help
clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by more than 800 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
Expedia. For more information, please visit http://www.comscore.com
Thursday, October 25, 2007
Does your Web site increase your chances of winning new business?
Roughly 90% of your customers will visit your website before they even consider doing business with you. Unfortunately if that visit results in a website that is either poorly designed, badly organized, cluttered, or contains non-compelling content, you will have trouble with successful conversions. It could even DAMAGE your brand!
To be successful, a web site should be about marketing, generating revenue, and maximizing brand equity. A highly-effective web site should be crafted by a marketing team consisting of knowledgeable, creative and marketing professionals, graphic designers, copywriters, and programmers. The benefits of your services and/or products should be clearly seen in crisp, clean content and uses imagery in an attractive format with easy-to-use navigation.
(Read “7 Essential Home page...” Blog post)
An ever changing online environment
New trends, technologies, expectations, etc. demand that your site be interactive and constantly updated. A static site is one-way ticket to a web site wasteland. Customers want to see new information, news, reviews, products & services, success stores, Blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently…and sites with newly added web pages. To keep up with the rapid pace of web technologies and customers’ expectations
All sites are NOT created equal
There is a HUGE disparity in design and coding among various web sites. With the abundance of “template-style” sites and the plethora of “web shops” with little to no marketing or design expertise, it is hard for a customer to realize the value and impact that a well-designed web experience can have upon a customer, and upon a company’s sales. Millions…and tens of millions are at stake…this is no time for amateurs or pinching pennies.
A web site is, in most cases, primarily a marketing and sales tool. To make it highly effective at maximizing sales and conversions, its essential components should be created by a team of experts in the marketing, branding, programming, and design fields.
Match your prospect's buying process with your sales process
Seems simple, yet very few sites accomplish this goal. Most sites are created from the internal point of view, the “inside reality,” or what we call the “inside out” approach. This reflects how a company perceives itself without the benefit of the prospect or client perspective, which creates a disparity in the sales process. In most cases, this approach confuses and frustrates customers and results in a poor CTR (click-through rate).
Create an extremely effective web site…and watch your sales rise!
People visit web sites with a goal in mind: either to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for other specific reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match.
To be successful, a web site should be about marketing, generating revenue, and maximizing brand equity. A highly-effective web site should be crafted by a marketing team consisting of knowledgeable, creative and marketing professionals, graphic designers, copywriters, and programmers. The benefits of your services and/or products should be clearly seen in crisp, clean content and uses imagery in an attractive format with easy-to-use navigation.
(Read “7 Essential Home page...” Blog post)
An ever changing online environment
New trends, technologies, expectations, etc. demand that your site be interactive and constantly updated. A static site is one-way ticket to a web site wasteland. Customers want to see new information, news, reviews, products & services, success stores, Blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently…and sites with newly added web pages. To keep up with the rapid pace of web technologies and customers’ expectations
All sites are NOT created equal
There is a HUGE disparity in design and coding among various web sites. With the abundance of “template-style” sites and the plethora of “web shops” with little to no marketing or design expertise, it is hard for a customer to realize the value and impact that a well-designed web experience can have upon a customer, and upon a company’s sales. Millions…and tens of millions are at stake…this is no time for amateurs or pinching pennies.
A web site is, in most cases, primarily a marketing and sales tool. To make it highly effective at maximizing sales and conversions, its essential components should be created by a team of experts in the marketing, branding, programming, and design fields.
Match your prospect's buying process with your sales process
Seems simple, yet very few sites accomplish this goal. Most sites are created from the internal point of view, the “inside reality,” or what we call the “inside out” approach. This reflects how a company perceives itself without the benefit of the prospect or client perspective, which creates a disparity in the sales process. In most cases, this approach confuses and frustrates customers and results in a poor CTR (click-through rate).
Create an extremely effective web site…and watch your sales rise!
People visit web sites with a goal in mind: either to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for other specific reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match.
ImageWorks welcomes Michael Delpierre to our board!
ImageWorks Studio has just announced that Michael Delpierre has joined the firm as Managing Partner. Michael brings extensive corporate sales, marketing and project management experience to ImageWorks. Michael has served in various sales, marketing and leadership positions for such companies as UUNET, Exodus, Cable & Wireless and Carlson Wagonlit/Sato Travel. Michael’s diverse experience in technology, consulting, and the government contracting sectors will compliment ImageWork’s diverse customer base.
Michael will be responsible for growing ImageWork’s revenue, running day-to-day operations and managing ImageWork’s explosive year-over-year organic growth. Scott Margenau, CEO of ImageWorks, stated that “We are excited that Michael is joining the ImageWork’s team. He will allow us to serve our customer’s needs better by bringing in a different perspective into the business while managing our operations and spearheading our growth strategy”.
ImageWorks is a marketing and branding firm located in Northern Virginia serving all of the US and International clients. Their core services include marketing strategy, web and graphic design, logo, corporate identity, web applications and other offline and online media strategies . ImageWorks is one of the first companies to have a truly interactive online project management system for advanced marketing services.
Contact sales@imageworksstudio.com or call at 703-968-6767 for more information.
Michael will be responsible for growing ImageWork’s revenue, running day-to-day operations and managing ImageWork’s explosive year-over-year organic growth. Scott Margenau, CEO of ImageWorks, stated that “We are excited that Michael is joining the ImageWork’s team. He will allow us to serve our customer’s needs better by bringing in a different perspective into the business while managing our operations and spearheading our growth strategy”.
ImageWorks is a marketing and branding firm located in Northern Virginia serving all of the US and International clients. Their core services include marketing strategy, web and graphic design, logo, corporate identity, web applications and other offline and online media strategies . ImageWorks is one of the first companies to have a truly interactive online project management system for advanced marketing services.
Contact sales@imageworksstudio.com or call at 703-968-6767 for more information.
Subscribe to:
Posts (Atom)
