Roughly 90% of your customers will visit your website before they even consider doing business with you. Unfortunately if that visit results in a website that is either poorly designed, badly organized, cluttered, or contains non-compelling content, you will have trouble with successful conversions. It could even DAMAGE your brand!
To be successful, a web site should be about marketing, generating revenue, and maximizing brand equity. A highly-effective web site should be crafted by a marketing team consisting of knowledgeable, creative and marketing professionals, graphic designers, copywriters, and programmers. The benefits of your services and/or products should be clearly seen in crisp, clean content and uses imagery in an attractive format with easy-to-use navigation.
(Read “7 Essential Home page...” Blog post)
An ever changing online environment
New trends, technologies, expectations, etc. demand that your site be interactive and constantly updated. A static site is one-way ticket to a web site wasteland. Customers want to see new information, news, reviews, products & services, success stores, Blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently…and sites with newly added web pages. To keep up with the rapid pace of web technologies and customers’ expectations
All sites are NOT created equal
There is a HUGE disparity in design and coding among various web sites. With the abundance of “template-style” sites and the plethora of “web shops” with little to no marketing or design expertise, it is hard for a customer to realize the value and impact that a well-designed web experience can have upon a customer, and upon a company’s sales. Millions…and tens of millions are at stake…this is no time for amateurs or pinching pennies.
A web site is, in most cases, primarily a marketing and sales tool. To make it highly effective at maximizing sales and conversions, its essential components should be created by a team of experts in the marketing, branding, programming, and design fields.
Match your prospect's buying process with your sales process
Seems simple, yet very few sites accomplish this goal. Most sites are created from the internal point of view, the “inside reality,” or what we call the “inside out” approach. This reflects how a company perceives itself without the benefit of the prospect or client perspective, which creates a disparity in the sales process. In most cases, this approach confuses and frustrates customers and results in a poor CTR (click-through rate).
Create an extremely effective web site…and watch your sales rise!
People visit web sites with a goal in mind: either to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for other specific reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match.
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